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BPI – Auction Specialists

With over four hundred auctions per year, BPI Auctions are one of the most popular services of its kind and the UK’s favourite online auctioneer specialist service. Continue reading →

Essential guide to outsourcing your IT support

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Why outsourcing IT support is a win-win situation for your business

IT outsourcing for your small, medium or large business is beneficial not just cost-wise but for the time and money you will save Continue reading →

10 ways to Engage Mobile Users via Digital Marketing Strategy

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  1. The revolution

With the smartphone revolution showing no signs of slowing down, the number of consumers doing an extraordinary amount of their searching on the web via mobile devices is only increasing year on year, which makes for an interesting set of conundrums for digital marketers. Continue reading →

Beginners Guide to SEO

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Beginners Guide to SEO

So you have got a brand new all singing and dancing website but no one is coming to it. You need to think about SEO. Continue reading →

Keeping Content Up-to-Date is a Game Changer for SEO

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Why Keeping Content Up-to-Date is a Game Changer for SEO and How to Do it Right

Over the years, Google has made no secret of its attempts to quantify how up to date content is and presumably factor such information into their algorithms. This culminated in 2011 in the most important breakthrough that meant 35% of all searches would be affected by Google’s perception of how fresh the content is. Continue reading →

5 Basic SEO Tips for your Website

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You can have the best designed and most beautifully looking website that navigates like a dream, but all of this could amount to very little if you fail to address the basic search engine optimisation (SEO) requirements.

Let’s take a look at five key basic seo tips that will help you address these needs. Continue reading →

5 Content Marketing Tips

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  1. Paint the Perfect Portrait of Your Target Customer

There are fewer basic rules in content marketing more important than identifying correctly your customer persona. This in essence is who you are trying to reach with your products and services Continue reading →

6 Basic Online Marketing Tips

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  1. Influencer Marketing

The basic premise of influencer marketing revolves around marketing products and services to those people who hold sway over what other people choose to purchase. The type of market influence that this individual has varies and can be the result of specific expertise in an area, reputation and reputation or some sort of celebrity. Continue reading →

Personalised Print Packaging Promises Premium Profits

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It might not be immediately obvious but personalised print on products really does add up to something incredibly impressive from a marketing perspective. German retailer MyMuesli found that a large number of their customers were very happy to pay a premium on personalised packaging Continue reading →

Online Tactics to Attract More Customers

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Whether your business is bricks and mortar or online, there are many things that you can do online, via your website or email in order to attract more new customers and encourage existing customers to keep coming back for more. Continue reading →

Keeping up with Digital Marketing Trends

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A hot topic at a good many seminars, webinars and business conference get-togethers is always ‘how on Earth do we possibly keep pace with all the many new trends, platforms, and technologies that are constantly evolving in the world of digital marketing?’ Continue reading →

Does Social Media Help with your Search Rankings?

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Whether we like it or not, social media is definitely here to stay. Over a billion regular users log onto their personal profiles every day to share various titbits of information. Continue reading →

5 Essential Marketing Tips for Your Website

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Making sure your site is set up correctly.

  1. Show off your products and services

If the purpose of your website is to provide a platform for your products or services then you need to make sure that your home page shows off your best-selling product or service efficiently and clearly. Continue reading →

The PR Dilemma: keep it in house or hire an agency?

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Nearly every single company from small to large businesses need public relations. The big question for small businesses in particular is: can I hire staff to keep the PR in house or should I hire a PR agency instead? Continue reading →

5 Priceless Tips for Marketing Your Blog

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As the new year is well under way and a whole host of new blogs have begun to spring up like little snowdrops all over the internet, one thing is for certain: some truly great and inspirational content will soon be as dead as a dodo, Continue reading →

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