If you haven’t got a handle on your Social Media strategy yet then you need to get with the programme! SM is incredibly important within the world of SEO. Continue reading →
With the smartphone revolution showing no signs of slowing down, the number of consumers doing an extraordinary amount of their searching on the web via mobile devices is only increasing year on year, which makes for an interesting set of conundrums for digital marketers. Continue reading →
Why Keeping Content Up-to-Date is a Game Changer for SEO and How to Do it Right
Over the years, Google has made no secret of its attempts to quantify how up to date content is and presumably factor such information into their algorithms. This culminated in 2011 in the most important breakthrough that meant 35% of all searches would be affected by Google’s perception of how fresh the content is. Continue reading →
You can have the best designed and most beautifully looking website that navigates like a dream, but all of this could amount to very little if you fail to address the basic search engine optimisation (SEO) requirements.
The basic premise of influencer marketing revolves around marketing products and services to those people who hold sway over what other people choose to purchase. The type of market influence that this individual has varies and can be the result of specific expertise in an area, reputation and reputation or some sort of celebrity. Continue reading →
It might not be immediately obvious but personalised print on products really does add up to something incredibly impressive from a marketing perspective. German retailer MyMuesli found that a large number of their customers were very happy to pay a premium on personalised packaging Continue reading →
A hot topic at a good many seminars, webinars and business conference get-togethers is always ‘how on Earth do we possibly keep pace with all the many new trends, platforms, and technologies that are constantly evolving in the world of digital marketing?’ Continue reading →
Making sure your site is set up correctly.
If the purpose of your website is to provide a platform for your products or services then you need to make sure that your home page shows off your best-selling product or service efficiently and clearly. Continue reading →
Nearly every single company from small to large businesses need public relations. The big question for small businesses in particular is: can I hire staff to keep the PR in house or should I hire a PR agency instead? Continue reading →
Lead generation software is making a huge difference across the board when it comes to finding who is visiting a website and, more importantly perhaps, what they are doing when they get there. The old days of ‘visit counters’ seems very long ago but it is extraordinary to think that some people who don’t do much upgrading of their web presence are still relying on something this basic – it is next to no help to simply have raw numbers. What is needed these days is as much detail as can possibly be gathered and lead generation software puts it all at the small business entrepreneur’s fingertips. Continue reading →